Episode 001 - Leesa Barnes, Podcasting Expert (Part 1)

Outstanding Women Speakers is pleased to present The X-Pert Files, a podcast profiling the best women speakers in North America and around the world.

In this inaugural episode, Carolyn Parks, President of Outstanding Women Speakers, interviews Leesa Barnes, Podcasting Expert and Internet Maverick, who talks about why podcasting is an important tool in any online marketing strategy.

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Episode Notes

00:28 Introduction of Leesa Barnes, Podcasting Expert
01:20 What is podcasting and why podcasting is growing
02:35 The podcast listening audience, who are they?
03:30 Podcasting did in 6-months what this industry couldn't do in 50-years
05:20 The expense of podcasting
06:10 Podcasting statistics cast doubt (and hope)
07:15 How audio can help you become an expert in your field
08:50 Podcasting Case Study - Carson Daley
10:00 What you really need to start podcasting
11:16 Podcasting Case Study - IBM
12:24 Podcasting Case Study - Dunlop Tires
13:06 Podcasting Case Study - Whirlpool

Episode Resources

Outstanding Women Speakers
Leesa Barnes' Speaker Profile

Episode Credits

Voice Intro by Carolyn Parks
Music by Bob Hughes Inside Decision